By 2008 the clothing market will be worth an estimated £22.2 billion. Womenswear accounts for over 60% of the apparel retail market in Britain. Where you shop is more important than ever to the high street, but how you shop is even more important to you.
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When to hit the sales, how to read a shop window, who you are as a shopper in the eyes of the retail trade and how to transform arrogant shop assistants into willing slaves; How To Shop is the ultimate insider's guide to how to get the most out of your shopping experiences.
Combining must have tips and tricks with a fascinating insight into the inner workings of the world's top fashion retailers, How To Shop tells you everything you ever wanted to know about shopping and is the ultimate 21st century guide to shopping.
Mary is one of the most respected figures in the fashion industry, acting as a retail consultant to huge brands around the world. She she worked with a huge number of stores including Oasis, Patek Phillipe and Harvey Nichols. She runs her own retail consultancy, Yellowdoor, and writes a regular shop review column for The Saturday Telegraph. What Mary doesn't know about shops isn't worth knowing.
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